Top 10 Tips for Buying Promotional Products

10 things you need to consider when buying promotional products:

Tip 1

Know your target audience. Think about the people to whom you intend to give the promotional product. A practical item that the recipient can use in the work place is generally a good idea.

Tip 2

Find out what your main competitors have been and are giving away. Nobody wants to give away exactly the same item that your direct competition is. Think of ways that you can get to see what they are giving away by attending one of their events or ordering their information/sample pack. This will ensure that if you then choose the correct item; your product will have the desired impact.

Tip 3

Know your logo or design! Make sure that the item that you want to produce can be personalised with the design that you want to brand it with. If you are dealing with a good promotional product supplier, this will be a main point that they will want to establish early in the enquiry procedure.

Tip 4

Ensure the item is not a discontinued item so that you can re-order easily and quickly. If the item proves a real hit, then you will want to order it again for another event.

Tip 5

Create an impression with the packaging. When you have decided on the print or personalisation for the product, give the packaging some proper thought. If you are limited to the print size or number of colours that can be printed onto the product, then bespoke packaging is an ideal way to get a vibrant and colourful design to your clients. Many products are supplied in a standard box and a sleeve to fit over the top of the box is a perfect solution to get a four colour process design onto the product. This principle can be applied to the vast majority of product in the promotional products business.

Tip 6

Choose a brand to help increase the perceived value of the product. When a recipient is given an item, they are making assessments on the product immediately. How heavy is the item, what is it made from, how good is the personalisation on the product and it is a brand that they recognize? By purchasing a well known brand, the recipient’s perceived value is higher than a non brand product

Tip 7

Think of ways that the item can keep you in touch with your customers. Is there a way that the item can enable your company to keep in contact with the recipient?? If you supply a pad with a holder, then a replacement pad can be sent in time to the recipient.

Tip 8

Order extra units – if the item that you have selected is a good one – over order because your colleagues and different departments will want some!

Tip 9

Plan ahead. Do not restrict the selection of items that you can produce for your next event because you left it too late to order what would really work well for you. Plan ahead and know what you want to do for each of your events coming up for the next quarter if not the whole year. Completely bespoke items need more planning and production time if they are being manufactured overseas and need to be shipped in.

Tip 10

Use an established company with a good reputation that can help you select a product and make the design/layout painless. Make sure that you next perfect promotional product is not delivered because you chose to order from a company that sold its products only on price and not on any other services or benefits.